We learned back in March of this year that a site we did for a client a while back, Mathmagical, was featured by WooThemes. We’ve now learned that we have a couple of other sites that are now featured there.

Ivy Springs Home Owners Association

Ivy Springs Home Owners Association featured at WooThemes.

1. Built on Canvas by WooThemes. It is very flexible and very much like a blank canvas to begin with.

2. Using the Gravity Forms plugin to enable residents to create their own Business Listing Posts and For Sale Listing Posts.

3. Using the Gravity Forms MailChimp add-on to enable residents to opt-in to the HOA Email List.

Grilling Bobby Hicks

Grilling Bobby Hicks featured WooThemes.

1. Built on Over Easy by WooThemes. A great theme for featuring products or media.

2. The graphics and design were adapted from the original motion picture graphics and then coded into place using custom CSS classes.

These two websites are great examples of why we use WordPress and WooThemes for practically every website that we build. Sure, we’ve used some other themes from other developers in the past, but ultimately, WooThemes almost always is the best starting point for most of our clients.

Are you ready to get your project started? If so, feel free to Contact Us. Also, take a look at Our Process, and if you wish, you can even complete and submit our Web Presence Client Questionnaire.

What is the value of a Facebook Fan? What should I expect my Social Media ROI to be?

Here is a little insight from Insurance Marketing expert Chris Jordan:

“One big reason that some agency owners are hesitating to become active online is the question of ROI. What is it? What is the potential? The truth is, nobody really knows at this point.”

To put a value on a Social Media connection such as a Facebook Fan or Twitter follower is a great idea in theory, but in practice, it’s very hard to measure.

Here’s a question that might put it in a little different perspective:

“How much would you pay to acquire a new Facebook Fan, Twitter Follower, or Email List Subscriber?”

Think about that for a moment. If you have an answer, it would be really awesome if you’d share it in the comments section below. The reality of ROI from Social Media is that it’s definitely worth something or else companies wouldn’t be doing it. In most cases, what you get out of Social Media is dependent upon what you put into it. With the right strategy and Internet Marketing Engine, you can engage your Social Media connections, and ultimately develop them into connections that will be more likely to result in real revenue as opposed to just impressions.

If you are willing, we’d appreciate you taking a moment to complete a survey that we are conducting related to Social Media Marketing. Just click the link below to get started.

Want some help or need some advice on how to make this happen. Get in touch with us we’re here to help.

The Little Internet Marketing Engine that Could

If you are a small or medium business owner, or for that matter, even if your business is part of the Fortune 500, your website should function as much more than just a website. It should function as an Internet Marketing Engine. So, what is an Internet Marketing Engine?

Very simply, an Internet Marketing Engine is a website that has the power to deliver content across the web to Social Networks, Email, and other media outlets. More importantly, that engine needs to be connected to a dashboard that enables the owner or administrator to analyze it’s performance and make adjustments as necessary. The final and most important function of the Internet Marketing Engine is the ability to quickly and accurately deliver information about visitors that convert into leads. An engine like this not only CAN, but WILL make the marketing life of a small or medium business owner, much more like a business strategy and less like a battle.

Do you need an Internet Marketing Engine for your business?

To find out for sure, ask yourself these three questions:

1. Are you consistently generating enough leads to reach your business or revenue goals?

2. Do you have lots of extra time with which you can learn how to market your business on the internet?

3. Would you want to hire an Internet Marketing company that didn’t let you own the work that you paid them for?

Did you answer NO to any of these questions? If so, then you need an Internet Marketing Engine for your business. If you answered YES to any of them, there’s a pretty good chance that your competitors will be serving your clients and prospects very soon.

This is our HUGE Value Proposition

You might have found our website because you are in need of a new or updated website for your business. Lucky you, we don’t actually design and build websites. We design and build Internet Marketing Engines. Most small and medium business owners can utilize our solutions with our standard training package and documentation which we deliver for each and every project. Many of our clients also end up coming back and hiring us to help them do ongoing Internet Marketing or to help them get their Internet Marketing kickstarted. Either way, we’re here to make marketing your business on the Internet easier.

If you’re ready to get started, get in touch with us. If you’re still not ready, we understand. Perhaps you’d like to learn a little more about us and how we do things. Here are some links that might help with that:

Our Portfolio
Our Story
Our Process

Math-magical.com featured in the WooThemes Showcase

We have submitted a number of our other past projects to WooThemes and some other theme developers for showcase consideration. This is a win-win for us and our clients because we both gain website traffic and Search Engine Rankings because of recognition like this.

Sync

Have you ever been working on your notebook computer while you are out of the office or traveling and realized that the file you need is on your desktop computer. One of the great features of Dropbox is that any files you store in your account are synced to any other computer you set up. This means you’ll have access to your important files on every computer you use. You could even access your files on someone else’s computer if you needed to. There is an iPhone app that allows you to access your Dropbox files as well. We use our account to make sure that we always have access to the important files we need on every computer that we use.

Share

As with many small businesses, we have a need to share many different files both internally between Kevin and me and externally between ourselves and contractors. We make every attempt to utilize our Project Center for file sharing and collaboration, however, because we are limited to a 100MB file upload on the Project Center, Dropbox comes in very handy. We can drop in files of any size as long as long as they don’t exceed the remaining space in our Dropbox. To share a file with someone, it’s really as simple as creating a new shared Dropbox folder, invite people to join the folder so they can access it, and then all you have to do is place files inside the folder.

What does this have to do with Web Presence?

All in all, not a whole lot. However, our clients and prospects are small businesses. We absolutely love building websites for small businesses and helping them develop their Web Presence. But, we also want to make sure that we share resources that might help out our small business clients and prospects. Hopefully, Dropbox is something that can help make life a little easier for you and your small business.

If you check out Dropbox and find it useful please be sure to use the sharing buttons below and let others know about how great it is.

Case Study

Case Study

Overview/Scope

The BenchMark Public Adjusting Group project was a redesign project. The client had several primary objectives. A new site designed to better meet current web standards, integration with Facebook, and an easy to use Content Management System was really the focus for this project. Another aspect of the project included creating a Contact Form that uses conditional logic to enhance the user’s experience. As a Public Insurance Adjuster and a company that provides Professional Services, they needed a website that would help differentiate them from their competitors. As Insurance Adjuster Websites go, many come across in a very gimmicky manner, in our opinion, by relying too heavily on Flash video of storms and disasters.

From a Social Media perspective, this particular client only uses Facebook at this point. While we believe Social Networking platforms and Social Media can certainly benefit Small Businesses, we feel that it’s also important to consider whether your market will interact with you on a given Social Network. At this point in time, the client is focused on building a following on Facebook and thus, only Facebook integration was included.

If you take a look at just a few Insurance Insurance Adjuster websites, you’ll quickly get the feeling that you could be dealing with a shady outfit. Our design helps break that stigma and paints this firm into a far more professional light. Rather than convey a shady persona and a gimmicky look, it was very important to immediately establish a trustworthy and professional appearance. One big challenge here was that there was a lot of information that the client wanted to ensure was accessible from the Home Page. By integrating the “Tabber”, we were able to help the client present a lot of information that was logically organized and still visually pleasing.

Before

The drab textured background wasn’t really representative of the company’s color palette. As well, the photographs and pictures in the old site were quite small and it was really hard to tell what was actually in the picture.

After

A better organized and more informative representation of the company and the benefits they bring to their clients.

Case Study