Shane’s Rib Shack – Case Study

The Shane’s Rib Shack project was a full Web Presence Development Project. The client had a Website in place previously but they had a number of concerns. Their first concern was traffic. Unfortunately, their traffic was pretty much non-existent for a chain style BBQ Restaurant. Their second concern was the overall lack of ability to make any changes to the site itself.

The Scope of the project on our end was to provide a dynamic Content Management System that was optimized for Search Engine indexing. As well, we had to deliver a “Hub” that would enable them to push their message out to Social Networks automatically. Finally, we were charged with adhering closely to a corporate color scheme that included an extremely harsh and bright red, but our job was to remove the harsh and bright. This was not an easy task as you will see in the Before/After pictures.

The Shane’s Rib Shack franchisee we worked with on this project was fairly new to Social Media. They are leveraging Facebook and Twitter very well. By using the Blog section of the site for announcing specials and store events, our automated system ensures that their Facebook Fans and Twitter followers are always up to date on what’s happening at the store. They plan on utilizing Flickr and YouTube in the near future to gain exposure visually.

This particular location does a lot of catering and delivery of food via a local courier. We were able to build for them an online ordering system that will go live soon. We built the question driven ordering system to use conditional logic so that they can ensure maximum sales. For example, if a customer orders a particular food type, the system will recommend side items and desserts that go well with that food type. As well, there are safeguards built into the ordering system so that a customer is stopped from placing an order if there isn’t enough time for it to be prepared and delivered on schedule.

The Red color was really harsh and usability was a nightmare.

We were able to utilize a much more eye pleasing Red, usability is now very intuitive, and traffic is growing daily.

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