SEO, or search engine optimization, is an ongoing process. A moving target, so to speak. Optimization of small business websites is a serious battle and the only way to win is to have the right weapons, tactics, and game plan at the ready. With a plethora of weapons available for fronting the SEO battleground, there are three that are part of our arsenal day in and day out. These include:
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1. Scribe SEO LLC – Scribe is a service that we use to grade our work and make sure every little SEO detail is spot on. Learn more about How We Use Scribe.
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2. SEO Book – We use SEO Book as a reference many times daily. Additionally we use their SEO Tools, many of which are available for FREE. Download SEO Book tools free. Learn more about How We Use SEO Book.
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3. WooThemes – Premium WordPress Themes – WooThemes designs and develops some incredibly beautiful WordPress Business Themes. Their themes are also developed to integrate tightly with the Scribe service so our clients always get a great looking site that’s ready for search engine optimization.
In this post, I’ll talk about why we use WooThemes – Premium WordPress Themes and the very important role that WooThemes products play in making sure that our client’s websites are fully search engine optimized.
Squeaky Clean Code
We’ve done client work using WordPress for quite some time now. As well, we’ve worked with tons of different themes from a lot of different Theme Developers. One of the biggest reasons that we tend to gravitate toward using WooThemes for most projects is because of the way they code their products. Everything is valid and impeccably clean. This is positive in a lot of ways, but as it relates to SEO, it means that we don’t have to worry about search engine spiders being confused due to invalid code. Clean Code = Win for the Client.
Built-in SEO settings and controls
When it comes to developers of Premium WordPress Themes, the guys at WooThemes are the creme of the crop. They constantly enhance their product functionality and value. Recently, they began building SEO settings and controls, or as they call it SEO-love, in to all of their Themes. Because of this, their themes now integrate with the Scribe SEO LLC service we talked about in Our SEO Arsenal: Part 1. As well, we can now eliminate the use of the All in One SEO Pack on new projects since we can achieve the same thing with the built-in WooThemes settings for search engine optimization.
Professional Business-Worthy Designs
You won’t find a better Premium WordPress Theme developer than WooThemes when it comes to Business Themes. (Or any other theme style for that matter). Some of you technical folks are probably reading this and thinking, “Ok buddy, design has nothing to do with optimizing for search engines” and technically, you’re correct, design has nothing to do with search engine optmization. But in reality, search engines really just funnel prospects to your website. Useable design keeps them there and guides your prospect to the answers they are looking for and ultimately helps convert them into a bonafide lead.
Here’s the bottom line: If a search engine directs a prospect to your website but it is so disorganized that they can’t find the information they are looking for, they will leave quickly.
Are you ready to start reaching and connecting with prospects that are looking for your product or service? If so, get in touch with us, we can help you win the search engine optimization battle.
Read the first two entries in this series Our SEO Arsenal: Part 1, and Our SEO Arsenal: Part 2.
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