Our SEO Arsenal: Part 1

SEO, or search engine optimization, is a rapidly moving target. Fully optimizing a small business website requires quite a few different weapons and tactics. While there are many weapons available for fronting the SEO battleground, there are three that are part of our arsenal day in and day out. Our arsenal includes:

1. Scribe SEO LLC – Scribe is a service that we use to grade our work and make sure every little SEO detail is spot on.

2. SEO Book – We use SEO Book as a reference many times daily. Additionally we use their SEO Tools, many of which are available for FREE. Download SEO Book tools free

3. WooThemes – Premium WordPress Themes – WooThemes designs and develops some incredibly beautiful WordPress Business Themes. Their themes are also developed to integrate tightly with the Scribe service so our clients always get a great looking site that’s ready for search engine optimization.

In this post, I’ll share why the Scribe SEO LLC service is so vital to delivering the best for our clients.

Making the Grade

Our clients deserve and expect “A+” work. Before we began using the Scribe service, we did our best to put out “A+” work but we didn’t know for sure until a week or two after the fact by measuring with Google Analytics and Webmaster Tools. The thing that makes the Scribe service so valuable is that we can now grade our work before we go live with it. This drastically increases the likelihood that we’ll make the grade.

Priceless Feedback

Getting a grade on our work is really important, but not nearly as important as the feedback that comes along the way. There are tons of services that will grade web content (typically with the intent to try and sell you SEO services), few however offer such detailed valuable feedback about how to improve your grade and ultimately, maximize all aspects of your SEO. Don’t get the wrong idea, a website grader is not an end all be all, it’s just one part of the equation. This article by Michael Gray talks about why a website grader is a bad idea without a good working knowledge of all aspects of SEO. We liken using the Scribe service to letting an SEO Instructor read our first draft. We get valuable feedback and keep making edits till we score 100%.

The types of feedback Scribe provides

Scribe evaluates both On-Page and Off-Page SEO elements. The most important On-Page evaluation the service provides is that of Keywords found in the body content of pages and/or blog posts. The evaluation is displayed, grid style, showing the top searchable keyword combinations found in the text, along with each one’s respective keyword rank, prominence, frequency, and density. Scribe digs in deeper though, and also provides recommendations about what Keywords should be added, changed, or deleted in case you want to focus on different Keyword combinations.

As far as Off-Page evaluation goes, Scribe provides a list of semantically relevant terms that are identified within the content and encourages adding these terms as post tags. As well, the services provides a preview of how the content may appear on a Search Engine Results Page or SERP.

Ultimately, we rely on Scribe to help us make sure that we are effectively communicating as many of the 200 relevant signals used for ranking as possible.

Education – The Biggest SEO Hurdle

What has really been most valuable to us as it relates to the Scribe service is how much it has helped reinforce what we’ve learned about SEO and SEO Best Practices. No matter how much you think you know about a subject, there’s always more to learn. In the case of search engine optimization, what is a best practice today may be a no-no next week. The Scribe service developers are always current with all best practices and that enables us to deliver what’s best for our clients.

What we are finding as well is that we are scoring a 100% on the first evaluation a lot now. We attribute this to the consistent guidance that Scribe continues to provide. Why do we keep using it if we are consistently scoring so high? Because we owe it to our clients to know for sure that we are hitting the mark every time.

We can help you win the battle

Having weapons in your arsenal is really pointless if you aren’t equipped and trained to use them. Clients that hire us to do SEO for them understand this and they understand that they must focus on sharpening the skills that make them valuable to their clients and customers. We’ve invested in these weapons, and in sharpening the skills it takes to use them, to serve small businesses like yours.

Are you ready to start reaching and connecting with prospects that are looking for your product or service? If so, get in touch with us, we can help you win the SEO battle.

Read the next entry in this series Our SEO Arsenal: Part 2

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