We’re glad you found us. We saw the Adweek Story you referenced and have read the Vitrue Study as well. The information was interesting, but it seemed to be based on a “Big Business” context. While the results they came up with may apply somewhat across the board, we are wondering what the value may be to small businesses and organizations like yours, for example, that provide temporomandibular joint disorder patients with hope. We think that in many cases, the value of a social media connection may be much higher than the findings published in the study. And in some cases, the value of those connections is probably a lot less. If you’d take a moment and complete our Social Media ROI Survey that we’d appreciate it. There is a link to the survey in the How much ROI should I expect from Social Media post.

We really like what you are doing for others at TMJ Hope. I’m going to send you an email about some things that I noticed that may be opportunities for you on your site. If we can ever be of assistance to you please let us know.

This is before you add some things that can change their value, like brands that manage their relationships with customers very well.
Interesting, eh?