Logo Design Questionnaire

Company, Business, or Entity Name*

Address*

Street AddressAddress Line 2CityStateZip Code

Phone Number*

Your Name*

Your Email*

What are the EXACT words in your Logo?*

Be sure to include any corporate designations, professional designations, suffixes, or any other pertinent text that you want included in your logo.

What is your SLOGAN or TAGLINE?*

What is your INDUSTRY?*

Please describe your COMPANY or PRODUCT.*

Who is your TARGET MARKET or CUSTOMERS?*

Please list a few of your COMPETITORS?*

Please list a few COMPANIES whose Logos you LIKE?

Please list a few COMPANIES whose Logos you DO NOT LIKE?*

Please provide any ADDITIONAL INFORMATION that you would like us to consider when designing your logo.*

What look and feel do you prefer for your logo/identity?*

What logo styles would you like to see in the initial concepts? *

Text Based Style
Symbol Based Style

If you want a symbol, is there a specific symbol(s) that you want to be sure are included in your logo?*

Hints & Tips: Here are some samples to give you an idea of what sort of information will be helpful :

* Real Estate : I want a symbol made up of my initials and a roof.

* A Texas Baseball Team : I want a symbol which has a Texas Map Outline with a Bull, and bats surrounding it.

* Golf Instructor : I want a speech box in a shape of golf turf with a golfer on it playing.

* A Communications Technology Firm : I want to show people communicating, so a symbol incorporating arrows and abstract people will do the trick.

* A Scientific Firm : We want the symbol to be made up of our initials “A” and “I”.

* A Podiatrist : I want a symbol which shows that we take good care of your feet.

* An Environmental Firm : The symbol must incorporate a green theme, for example 3 leaves in a recycle symbol based rotation.

* A Fencing Institute : I want a fencer piercing the sword through our initial “A” in a way that the sword makes the horizontal bar of the “A”.

Do you want the symbol standalone or incorporated with the main company name or text?

Standalone
Incorporated with the main company name or text

Do you want your company Initials used in the symbol?

Yes
No

If you'd like specific graphics relevant to your industry incorporated with text please list them here?

For Example:

* A photographer : A lens incorporated into the “O” of photography

* Human Resource Firm : A person incorporated in place of the first letter “I”

If you want a text based design which of these types do you prefer?

Are there any colors you prefer or that must be included in your logo?

Are there any colors you do not like or that must NOT be included in your logo?

Step 1 of 2 - General and Logo Information

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