BenchMark Public Adjusting Group – Case Study

The BenchMark Public Adjusting Group project was a redesign project. The client had several primary objectives. A new site designed to better meet current web standards, integration with Facebook, and an easy to use Content Management System was really the focus for this project. Another aspect of the project included creating a Contact Form that uses conditional logic to enhance the user’s experience. As a Public Insurance Adjuster and a company that provides Professional Services, they needed a website that would help differentiate them from their competitors. As Insurance Adjuster Websites go, many come across in a very gimmicky manner, in our opinion, by relying too heavily on Flash video of storms and disasters.

From a Social Media perspective, this particular client only uses Facebook at this point. While we believe Social Networking platforms and Social Media can certainly benefit Small Businesses, we feel that it’s also important to consider whether your market will interact with you on a given Social Network. At this point in time, the client is focused on building a following on Facebook and thus, only Facebook integration was included.

If you take a look at just a few Insurance Insurance Adjuster websites, you’ll quickly get the feeling that you could be dealing with a shady outfit. Our design helps break that stigma and paints this firm into a far more professional light. Rather than convey a shady persona and a gimmicky look, it was very important to immediately establish a trustworthy and professional appearance. One big challenge here was that there was a lot of information that the client wanted to ensure was accessible from the Home Page. By integrating the “Tabber”, we were able to help the client present a lot of information that was logically organized and still visually pleasing.

Before

The drab textured background wasn’t really representative of the company’s color palette. As well, the photographs and pictures in the old site were quite small and it was really hard to tell what was actually in the picture.

After

A better organized and more informative representation of the company and the benefits they bring to their clients.

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